Globalizing Asian religions: management and marketing

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religi...

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Detalles Bibliográficos
Otros Autores: Smith, Wendy (Editor ) ; Nakamaki, Hirochika 1947- (Editor ) ; Matsunaga, Louella 1959- (Editor ) ; Ramsay, Tamasin (Editor )
Tipo de documento: Electrónico Libro
Lenguaje:Inglés
Servicio de pedido Subito: Pedir ahora.
Verificar disponibilidad: HBZ Gateway
Fernleihe:Fernleihe für die Fachinformationsdienste
Publicado: Amsterdam Amsterdam University Press 2019
En:Año: 2019
Colección / Revista:Global Asia 8
Otras palabras clave:B Cults (Asia)
B Cults Marketing (Asia)
B Asia ; Religion
B Cults ; Asia
B Cults ; Asia ; Marketing
B Asia Religión
Acceso en línea: Volltext (lizenzpflichtig)
Parallel Edition:Erscheint auch als: 9789462981447
Descripción
Sumario:This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions.
Notas:Title from publisher's bibliographic system (viewed on 20 Nov 2020)
ISBN:9048531098